Design a Logo for an e-commerce shop

Dear Designer,

recently I start to build an e-commerce shop which sells products related to “prepper” topics like Everyday carry, bug out bags, survival tools, tactical as well as in general camping gear. Example products which I offer are paracord bracelets, multitools, snap hooks, tactical flash lights, pocket knives, survival kits rubber patches etc.
The shop will have a bit of the atmosphere like in the computer game "The last of us" and the Movie "The book of Eli" or other Post-Apocaliptic movies/ stories like “The Walking Dead” comics and Tv-Series etc.
Imagine you want to be prepared if society breaks down, cities lies in ruins and survival in an urban environment is tough and hard to achieve. The world comes to an end! Be prepared! You can buy useful stuff for this time in my shop….or just for camping:)!

The shops name is therefore: Urban Survival

Now you come into play. I would be happy if you could design me a logo catching the atmosphere of urban prepping and survival. Black and red colors, spikes, cool tactical gear...a patch for the survivalist!
Make sure that NO guns are in the logo (small knives, etc. possible) and it is not very violence but a bit grim.

My average costumers are male, between 15 and 40 years old, urban, maybe he likes modern tv series like "The Walking dead", a bit geeky or nerdy, likes camping and technical gear.

I would be very happy hearing from you soon and get a short proposal!

Greetings

Miro