Custom Graphic Design Logo/ Brand Mascott

We are looking for a new logo for our brand. Our old logo is very out of touch with the industry in its current form. The logo would need to be able to be used for The labels that go on the product bottles but also T Shirts, Stickers Patches. I have attached our current logo but also some other images that are used in the industry to hope you can get the feel for the look we are trying to go for