Brand development

Information for the business: Investment company creating a nursing home brand
Industry: Business
Type of logo: Word mark, Emblem
Brand name/slogan in logo: Ditchley Care
Ideas for the visual style: Incorporate brand words with a "hands" symbol, which con-notate a business handshake & also care/trust. The companies mission is to strike the balance between the duty of care and the business of care. * Logo design should be memorable & should identify with mission. * Ditchley has associations with a county house, an estate, timber-framed buildings.
Where the design will be used: print, web,
Extra notes: Required work;

• Creation of initial brand identity concepts (3)
• Development of agreed concept to final artwork stage
• Supply of digital artwork in the following formats: EPS, PDF, JPEG, PNG, Mono, Low res RGB for web etc.

Target market for Brand Name;

* Investors
* General Public
* Nursing Home Owner/Operators
* Patients & their families
* Industry organisations

Supporting Info; USP vs Target Market;
Why are we the best? And what do we deliver that's unique?

1. Unique investment opportunity; invest in a group of nursing homes that are of high quality, are efficiently managed and that maintain the highest standards of serviceand care.
2. Unique blend of expertise - trust in a strong experienced medical and commercial team that operate a comprehensive system of management, administration and financial control
3. Offering an attractive return on investment


Our target market and what they value most:

1. business ethics - high standards of care
2. track record
3. market knowledge & research
4. financial & medical expertise