Restaurant Menu Design

Information for the business: Steakhouse
Industry: Food and Beverage
Target audience: High earners, a little but hipster, 30-45,
Messages to communicate through the design: Hi and apologies for this but please STOP. Don't just apply, this is really specific and not a menu for a local Kebab house. Before I got into food I was a PR Director and designed some of print marketing for some of the worlds leading restaurants. I am aware of all the template websites, pre-made tut and general rubbish out there. I need something specific.

Menu brief:
- Not too posh looking
- Easy to read
- Minimal
- Chic Industrial (Yes, it now exists).
Details about the product: Steaks & Gourmet Burgers
Ideas for the visual style: minimal, understated, quirky, industrial. Think Sophies Steakhouse & Hawksmoor
Things to avoid: Looking like we are trying too hard, looking too complex
Preferred colors: Grey, Gold, Maroon
Urls to draw inspiration from: www.greenssteakhouse.com, http://www.sophiessteakhouse.co.uk/index
Extra notes:
I put this in Labels and Packing for a reason.