Design for new product pellets for smoking meat and fish

Industry: Lifestyle/Travel
Target audience: American smokers and BBQ users
Messages to communicate through the design: New and unique product the only one of it's kind on the market. It allows anyone with a BBQ to use it to smoke their meat and fish in the time it takes to cook it, not hours. Restaurants can also capitalize on this to enable them to provide smoked meats on demand.
Details about the product: There are two products at this stage but immediately there will be at least 6 flavours to follow. Beyond that there are at least another 6 derivative products in the pipeline.
Ideas for the visual style: It really has to be BBQ meats fire etc. This is for the USA market.
Preferred colors: "Hot colours"
Urls to draw inspiration from: www.smokinhot.us
Extra notes: The product takes the form of a pellet which is used in a smoker or BBQ to create smoked meat, fish vegetables and even fruit. We want to market this in two or three forms. Firstly there is a bag of 2 lbs say 180 mm wide x 65 mm deep and 210 mm high plus an upstand of say 40 mm with a hanging slot / hole. This would be a flexible product produced from a reel fed printed bag of say 100 microns thick for a good quality feel. This is a main product line. Then there is a another product which opens up the normal BBQ user to making smoked products not currently available in this format. In this public place I do not wish to add further information. It involves a PVC shrink label printed with the design. I am thinking that we use a clear PET carton to hold four or six items allowing the labelled product to speak for itself. I am prepared to give a much more extensive brief to the successful person. Images uploaded are of the pellets and the type of flexible packaging to be used.