Graphic Design for National paper

Information for the business: Pet food
Design details: Layout and design advertisment in broadsheet national paper for ProPac Ultimates

• Ad Size: 26 cm (high) x 34 cm
• Deadline: Monday, 10 February 2016
• Format: High Res. PDF

To create a visual advert in line with similar style/formats to other Examiner adverts (see examples). Following instructions as per the text below.
Objectives of advert:

1) Fully capitalise on advert in the Examiner with a proper pull through call to action from the newspaper to sales
2) Supporting vets/practices in the South


Strategy
Highlight USP (unique selling points) in advert, provide testimonials and a E5 Euro Vouchers off next purchase, involve customers/non-stocktists.


Advert copy to include these main focus areas:
• Heading - €5 OFF A New All Natural Holistic Solution for Pet Nutrition
• Subheadings – ProPac Ultimates, Ultimate Pet Nutrition
• ProPac Ultimates logo (don’t want one that says dog – want it to say pet)
Does your dog or cat have the following complaints?
• anal glands
• smelly breath
• always hungry
• itchy skin
• fussy eater?
• Only Pet Food Rated 5 stars by (please include the logos in the images folder – place them as small icons) – maybe include an icon for 5 stars.
• Phrases (perhaps as a banner around the outside of the advert: You are what you eat, NO Wheat, NO Soy, NO corn, NO Dairy, NO Artificial Colours, NO by-products, Chemical free, hypoallergenic, NO Artificial Preservatives, NO GMO
• Ingredients section - look at the ingredients/pictures
• Photos:
o Dog and cat in the forest (I thought this would work well as the main image – its a shutterstock image in the images folders),
o Vet consulting dog
o Bandon/Cathal pet/owner testimonial (YET TO SOURCE but leave space for)
• Testimonial Script: key comments from Mike Ryan and Pet owner testimonial
o Sub Headline: Supported by the Veterinary Profession - Michael Ryan, Partner at Abbeyville Veterinary Hospital “Pets love it! I believe pets who eat a good diet based on quality natural ingredients such as ProPac Ultimates live a happy healthily life for longer. Plus its economical because of the low feeding volume.” NO IMAGE FOR THIS.
o Sub Headline: Supported by Pet Owners – YET TO SOURCE – image of Bandon will go beside
• Call to action (BIG): (3)
o Your local Vet is well positioned to advise you on the type of diet that best suits your pet, Talk to your Vet about ProPac Ultimates –
o Visit www.propac.ie for your local ProPac Ultimates Stocklist and to view the full range of ProPac Ultimates
o Redeem €5 off your next ProPac Ultimates purchase at your local ProPac Ultimates Stockist.
• Voucher (this part has to be confirmed if to include yet) €5 Voucher – to cut out and fill out details name...... address...... Email............... Tel............ Vet Clinic Name............. (Small print on voucher to include) – Available to redeem in veterinary clinics stocking ProPac Ultimates. Only available on 12kg bags of ProPac Ultimates. Deadline on offer 31st March 2016.
• Bottom banner details: ProPac is distributed exclusively by Interchem (Ireland) Ltd, 29 Cookstown Industrial Estate, Dublin 18