Direct mail postcards

This is to design and artwork a series of four A5 postcards. These are to be used to promote our PR services. The series will focus on great innovators or people who saw things differently - I'm still thinking about who etc, but given that our target market is manufacturing and engineering companies it'll probably be famous engineers etc.

The idea is to tell an interesting story on the front and to have our information on the reverse. The address will probably be applied on the back via labels rather than overprinted.

I'd like to try and create almost a collectors series - we did something similar a few years ago and people did keep the cards ...... sad but true!!!

I see the front as being strong and eye-catching and in black and white. We'll supply images and text. The reverse can be simple but typographically and graphically strong, in colour or black and white - I'm open to ideas.

Ultimately, the whole thing needs to look professional, attention grabbing, but at the same time being clean and simple.