Design 20x3 newspaper print ad

BACKGROUND
We are a financial tool which allows people to see all of their accounts in one place. We launched in November last year and are working to build on our number of registrations and active users. Lots of banks are offering similar personal finance management services, such as the Lloyds TSB Money Manager, but we work across ALL of your accounts so you can manage your Halifax, Natwest and Santander as well as your Lloyds account.
The purpose of our company is to help people manage their money better. Many people now have chaotic financial lives with multiple accounts, multiple providers and multiple logins. We allow you to keep on top of your entire financial life in a free and simple way. By connecting their accounts to us, users can see a clear breakdown of their spending into categories such as groceries, petrol, pet care or entertainment. They can also set budgets on their spending to help save money.

PROJECT
As part of a wider marketing push in early February, we are looking for a designer to create a 20x3 print advert which will run in a range of national newspapers on Friday 8th February.
We want this ad to be relevant and applicable to everyone, as it will be used in a range of different publications.
Our central message will be that OnTrees allows people to see all their accounts in one place and, as a result, can make money management easy and hassle-free.
The purpose of the ad is to get people to sign up to the OnTrees website and iPhone app and add their financial accounts.

TIMINGS
The ad must be ready to go to print on Thursday 8th February. Given this strict deadline, we’d like a draft to be completed by the end of this week (Friday 1st).

KEY POINTS
Here are some guidelines as to what we’re looking for:
• We’d like the image to include a pie chart with clear spending categories (please be creative with this! Think infographics etc.)
• Headline along the lines of “See all your accounts in one place” (this is what we want to visualise – we want to bring people’s spending to life!)
• Security is always a concern when people are entering their banking information, so we need to remain credible and trustworthy.
• Playful, simple whilst remaining credible
• Simple, clear illustration of what OnTrees does
• Brief product descriptor included
• Call to action: Sign up now to start using OnTrees

Please feel free to come up with your own ideas, so long as they are in line with the current OnTrees brand.

REQUIREMENTS
- Illustration and layout skills
- Familiarity with photoshop/illustrator (or similar)
- Print background (CMYK)
- Branding
- Typography

DESIRED
- HTML & design skills

RATE
£250-£300 for completion of the advert. We will be looking for some draft ideas before we decide to go ahead with the project.
Long term, we are looking for someone who will work with us on an ad hoc basis for print and email design campaigns. There may, therefore, be an opportunity to work with us regularly on a freelance basis if the project is successful.