A company brochure and branding with a difference
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Post a project like this$$$
- Posted:
- Proposals: 7
- Remote
- #1086434
- Expired
Graphics Design, Logo design, Magazine design, Web Design and Development, Wordpress ETC.
Kolkata
10826121535141489932197151110550021066552
Description
Experience Level: Expert
This is an update on a job that I posted the other day - I'm closing that one and opening this one as I think it
The brief:
This is not a brochure or a leaflet or corporate. It is a story about responsible business and the role that our company plays in it.
It has no corporate images but is based on illustration. The design must be interesting, compelling and different. The illustrations are engaging and artful but not gimmicky, cute or clip art.
The illustrations are placed on the page in a position that if you flick through it is like a moving picture book that tells the story of ‘shaping responsible business’. For example starting in black and white and showing what responsible business isn’t (dark, pollution, waste, strikes) and then as you flick through (and the IMS story unfolds) colour is introduced you and see a world where business is responsible, society is happy, the environment is clean and everyone prospers.
The words are simple and tell a story and must be easily read. They sit like a poem on the page.
The colour needs to be carefully thought about –consider starting in black and white and then introducing colour.
The illustration must be replicable across different media – online and print.
The company's brand must be ‘refreshed’ in a way that fits the story and a colour palette provided.
The brief:
This is not a brochure or a leaflet or corporate. It is a story about responsible business and the role that our company plays in it.
It has no corporate images but is based on illustration. The design must be interesting, compelling and different. The illustrations are engaging and artful but not gimmicky, cute or clip art.
The illustrations are placed on the page in a position that if you flick through it is like a moving picture book that tells the story of ‘shaping responsible business’. For example starting in black and white and showing what responsible business isn’t (dark, pollution, waste, strikes) and then as you flick through (and the IMS story unfolds) colour is introduced you and see a world where business is responsible, society is happy, the environment is clean and everyone prospers.
The words are simple and tell a story and must be easily read. They sit like a poem on the page.
The colour needs to be carefully thought about –consider starting in black and white and then introducing colour.
The illustration must be replicable across different media – online and print.
The company's brand must be ‘refreshed’ in a way that fits the story and a colour palette provided.
Kim B.
100% (40)Projects Completed
53
Freelancers worked with
21
Projects awarded
71%
Last project
21 Sep 2020
United Kingdom
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