
Strategic Plan 'Travel Pack' Asset Package
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£88(approx. $118)
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CERT 10 Level Infographic Designer / Graphic Designer / WP / HTML5/ Brochure / Flyer



Marketing Graphic Designer | Presentations, Amazon Listings & Social Media Design

9487324121947591174233129987811761895119730681021796967067565174330438115143011319640
Description
Experience Level: Expert
I need a cohesive set of visual and physical assets to communicate our organisational Strategic Plan for the coming year. The concept is built around a “travel agent / journey” theme, - “we know where we’re going – come be part of the journey.”
Assets need to:
- Be simple, consistent, and strengthen leadership communication - to be used as a light reference tool;
- Give people memorable, tactile takeaways that create focus;
- Communicate strategy at a high level without overwhelming detail (no sensitive details);
- Create moments of curiosity, fun and engagement;
Output - A 'Travel Pack' (all editable digital versions that are able to be printed)
including:
- A 'Boarding Pass' - Your Ticket to the Year Ahead
- An Itinerary - HIghlights of our Journey
- A Passport to Progress - focusing on culture and collaboration
- A 'Travel Brochure' - strategic plan at a glance
- Slide Template for presentations - maybe to include a journey map, destination markers etc
- Intranet Assets - banners for updates etc
Tone & Look
- Confident, positive, energetic
- Clean and modern
- High readability
- Avoid cliché corporate imagery (e.g., handshakes, arrows everywhere)
- Travel theme should enhance, not overpower, the strategy
Practical Considerations:
- Must align to Brand Guidelines (in terms of colours and font. Doesn't need to be quite as corporate as this is for internal communications so want an element of fun)
- Must be delivered as editable templates (Powerpoint, Adobe, Word)
- Templates should be simple for non-designer to use
Assets need to:
- Be simple, consistent, and strengthen leadership communication - to be used as a light reference tool;
- Give people memorable, tactile takeaways that create focus;
- Communicate strategy at a high level without overwhelming detail (no sensitive details);
- Create moments of curiosity, fun and engagement;
Output - A 'Travel Pack' (all editable digital versions that are able to be printed)
including:
- A 'Boarding Pass' - Your Ticket to the Year Ahead
- An Itinerary - HIghlights of our Journey
- A Passport to Progress - focusing on culture and collaboration
- A 'Travel Brochure' - strategic plan at a glance
- Slide Template for presentations - maybe to include a journey map, destination markers etc
- Intranet Assets - banners for updates etc
Tone & Look
- Confident, positive, energetic
- Clean and modern
- High readability
- Avoid cliché corporate imagery (e.g., handshakes, arrows everywhere)
- Travel theme should enhance, not overpower, the strategy
Practical Considerations:
- Must align to Brand Guidelines (in terms of colours and font. Doesn't need to be quite as corporate as this is for internal communications so want an element of fun)
- Must be delivered as editable templates (Powerpoint, Adobe, Word)
- Templates should be simple for non-designer to use
Ashleigh C.
100% (2)Projects Completed
2
Freelancers worked with
2
Projects awarded
100%
Last project
27 Mar 2026
New Zealand
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Hey Ashleigh, which asset would be the most important to get right first for your internal launch: the boarding pass, itinerary, brochure, slide template, passport piece, or intranet banners?
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