Sales campaign for gym membership for summer 2014

Information for the business: lesiure centre
Industry: Sports and Fitness
Design details: Banner, E-flyer and A5 leaflet for a membership sales drive to attract new gym members for the 2014 summer campaign
Target audience: adults
Content on the front/back side and body: front is the offer / back [page is map and logo
Ideas for the visual style: the message is "give your wallet / purse a holiday this year"
Extra notes: Would like a vibrant sales campaign with the theme of "join during the school holidays - you can work out and give your purse or wallet a well deserved holiday"
Would like something that is visually attractive with images to show a quirky side to our business personality..something that will make people smile at and believe we are looking out for their best health and well being interests

suggestions include image of wallet and a purse sunning themselves on a lilo on holiday - perhaps a cocktail and a sun hat!!... the person is in the gym on a treadmill or lifting weights / taking a spin class etc.. feeling lighter in body as well as financially...120