need a campaign concept for a medicine

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Federico G.Ekta B.Kevin B. have already sent a proposal.
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Experience Level: Expert
we need a campaign concept for a GERD medicine. To brief, it is by far the leading medicine in the GERD business. basing on the field report from the doctors, they always mentioned it's effectiveness. with this, we're thinking to concentrate on it's efficacy...more explanation can be provided as needed...thanks

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