Logo finalisation, header, web design, branding and social

New online retail shop based in UK looking for an all-rounder. Hopefully this category is appropriate for this.

We have a basic image and logo ideas which we need to finalise as something which looks more finished and neat but still has a hand made quality.

Same for web banner. Variations of the banner for social media would be perfect. We currently have a Wix. We may switch to an independent site if we have someone confident in design, but the basic design, pages and colour palette idea is available and I have some references to show what kind of branding I want for the web page.

I would like the design elements, colour, font, logo etc to be easily transferable to social media adverts/posts, emails, business cards etc

The shop will be selling a range of clothing/gadget accessories, stationary plushies and homeware. The defining feature is the aesthetic. It is selling cute feminine items primarily, though much is Japanese 'kawaii' and nerdy. It will also have a slight gothic edge to it. It should be soft pinks and purples. Compared to other sites specialising in kawaii I would like it to be a little more subtle and mature.

Ideally a candidate would have a knowledge of Kawaii Japanese aesthetic as well as 2010-2021 popular online aesthetics from pastel-goth to e-girl to vaporwave to cottagecore, dark academia and beyond.