Finishing off Media Guide

Reworking two pages of the media guide, and creating one more:

Reworking:

a) The Case Study page
b) The company profile page

New Page

c) Our candidates

Firstly:

CASE STUDY PAGE:

Blank canvas. We are going to get rid of the screenshots, and one of the stats (get rid of advertising dates)

I also want to get rid of the idea we need to have it vertically laid out (i.e. one below the other). Literally, start from fresh!

In priority order:

- What sector it is (the idea is to show that we can)
- Company name, Job title and BIG logo
- How many applications it has received
- Then job views and advertising timeframe (not as important)
- Bullets of what we delivered
- Testimonial (same structure i.e. what wesser say, photo, and name underneath)

COMPANY PROFILE PAGE / FINAL PAGE

The emphasis of this page is wrong at the moment. That's my fault! Instead of saying contact us if you want a company profile, it should be all about "you want to advertise based on what you have read so now contact us", and you'll get a company profile as well.

So...

Top bit needs to say:

To benefit from over 1.5 million applications per year, 4 million jobseekers, and an audience that includes 61% of students in the UK, get in touch now…

This should probably be around 1/3 to 1/2 the page.. it's the most important. Not sure if we need a button or bullet points or anything else there to entice people to contact us, or show more benefits. Maybe this enough!

Then two small sections:

- And get a free company profile (with the screenshot but smaller). Some of the white text boxes if there is space..

- And also "Join the likes of"... and have some company logos. I reckon around 8 logos. I think we should have the apple in as well (we aren't allowed to use the logo) with a sentence underneath it saying.. "yes, we recruit for Apple as well"

These two area can be side by side (probably best?).

New page brief will come over to you in a couple of days time..

Thanks!

Andre