Create a unique Company name which meets our international aims

Information on the business: In brief the organisation is conducting: • networking events, • a work place challenge scheme • and workshops on employability & entrepreneurial skills The aim is to tackle social mobility (in terms of Human Capital and Social Capital ). This is done both in person and online. Our long term ambition is for our organisation to be international (global), hence we need a brand that meets our long term ambitions.
Industry: Business
Design details: Company branding (name) Brief.
We are looking to create a name and new brand for our organisation.
In brief the organisation is conducting:
• networking events,
• a work place challenge scheme
• and workshops on employability & entrepreneurial skills
The aim is to tackle social mobility (in terms of Human Capital and Social Capital ).
This is done both in person and online. Our long term ambition is for our organisation to be international (global), hence we need a brand that meets our long term ambitions.
What are we trying to tackle?
We are about Social Mobility, specifically tackling issues around Social Capital and Human Capital. (explained in footnotes)

How do we tackle Social and Human Capital (part of social mobility)?
• Social Capital is tackled through our networking events.
• Human Capital is tackled through our workshops and Work Place Challenge program.
What makes us unique:
Our customer experience sets us apart. The fact that we try not just to inspire people, we are tracking their progress and helping them to achieve what they deem to be success.
Through our networking events, workshops and Work Place Challenge program, we are able to provide opportunities to our clients to build networks, learn and develop skills which are essential in accessing employment or change of career. But we do not stop from there, through our online platform we are able to track and guide clients to achieve their goals. We want them to apply the knowledge they receive from our workshops and maintain the networks they gained from our networking events. Opportunities are everywhere and people most often have it in their hands but do not work on it. We encourage them to take action.
Combining workshops and networking events together is another aspect of what makes us unique.
Slogan:
• We are not just giving you opportunities we are guiding you to your success
Ambition:
Target audience: Entrepreneurs and professionals
Messages to communicate through the design: Our core values and services
Ideas for the visual style: all we require is name although a logo would be a fantastic bonus
Urls to draw inspiration from: http://www.youtube.com/watch?v=H4pHPV9JZDU
Where the design will be used: Globally on all forms of media and marketing material
Extra notes: