My company is rebranding from the 1st January 2025,

My company seeks to commission a digital artist to design a transition graphic announcing an upcoming rebrand. Telford Group, a industrial supplier, will undergo a comprehensive rebrand and rename as Welding Superstore beginning on January 1st, 2025.

The core objective of this project is to craft a visual message alerting clients of the impending change while generating intrigue and excitement. The deliverable should subtly indicate a transformation is forthcoming for Telford Group without explicitly revealing the new identity. Stylistically, the piece should exhibit a modern and progressive aesthetic that aligns with Welding Superstore's transformed brand image and positioning.

Once complete, this transition graphic will be strategically distributed across owned and paid digital channels throughout late 2024, culminating in a full announcement and unveiling of the fresh Welding Superstore brand on December 1st, 2024. The artist should leverage their expertise in visual storytelling and design to craft an engaging teaser that piques audience interest in the rebrand without relinquishing key details prematurely. Overall, the piece must strike an ideal balance, hinting at change while maintaining an air of mystery until the ideal reveal date.

Skilled digital illustrators and animators proficient in Adobe suite applications like Photoshop, Illustrator and After Effects are encouraged to propose concepts conveying imagery, animation or other innovative solutions to meet this brief.