8 unique animated GIFs for Facebook

Information for the business: Since 1996 LotteryUSA.com has provided up-to-the-minute lottery results for multi-state lotteries such as Powerball, Mega Millions and also for all major state lotteries such as the New York Lottery and the CA Lottery. Alongside results we also provide weekly predictions.
Industry: Entertainment
Design details: Brief:

We have recently started to focus our attention on our Facebook page and would like to create a library of social media assets. We have seen a positive amount of success posting animated GIFs for jackpot alerts.

We would like you to develop 8 unique, professional, aesthetically outstanding GIFs that will cleverly display the up-coming jackpot amounts in a way that draws our users’ attention, gains likes and shares.

Expectations/ Deliverables:

• We are looking for exciting, different and high-quality executions.
• 4 unique animated Powerball jackpot alert GIFs.
• 4 unique animated Mega Millions jackpot alert GIFs.
• Each GIF should contain the Lottery USA logo and the draw logo/title e.g. Powerball or Mega Millions.
• The Lottery USA logo should always be present but not take over the image or be the focus.
• The upcoming jackpot amount should be given the most importance.
• The jackpot amount should be displayed as “$Figure Million” e.g. $100 Million.
• The image should also include the date displayed as “DAY,MONTH Date, Year” e.g. WEDNESDAY, JUNE 14, 2017
• The GIF should be 975 x 512px, with a file size no more than 3MB.
• We would require you to send over all image files especially the PSDs, GIFs and PNGs. Including any fonts used.
• We would own the copywrite on all image files created, to use as and when we like .
Target audience: Country USA, Women 57%, Men 43%,
Ideas for the visual style: Animation ideas and keywords that may help you illustrate the jackpot increasing: tickers (counting up), stars, sweeping in, gold, rich, exciting, wealth, the chance to win, anyone can win. Please see attached examples and URL links
Extra notes: http://www.lotteryusa.com/
https://www.facebook.com/lotteryusa1/