Create Events Concepts

We are a professional services company providing Part time Finance Directors to SMEs that have the need for the expertise but not the requirement or budget for a full time person.

We are evangelists for SMEs particularly early stage Tech businesses to which we offer services Pro Bono, deferred and contingent upon successful fund raising as well as regular fees associated with role of FD. We have some of the best FDs in Europe and are mentors on various internationally recognised Tech start-up accelerator programmes. We clearly have strong links in this sector and now wish to further develop the business higher up the SME food chain.

The business is entrepreneur led (Trevor Overall & Chris Chapman) and we see the business as a professional services but also a Business Support organisation and have plans to develop some thought leadership in this area.

Our BD plans encompass closely targeting desired clients and procuring them, through direct contact, referrals from other professionals and events with our PR supporting all efforts. Our BD always keeps in mind that our services will benefit our target at some point in the business’s development cycle and so we seek to procure our clients in a very deliberate way considering the time line for acquisition to be between 5 weeks and 2 years or so. We are planning to take on some dedicated business development people later in 2012 or Q1 2013. As a small business we are likely to have only a small number of targets at any one time. Our business development efforts will be focused closely on targeted segments and highly qualified targets, see below. Events will be run on a regional basis.

We would like aspects of our events to be distinct from that provided by professional services providers making them a clear differentiation factor.
1. Create a range of concepts for events designed to attract our target clients as part of the business development process.
2. Each event concept should be specific to the needs of a specific target segment and of high quality
3. It is anticipated that delegate numbers will be small for each event.
4. Concepts should be highly creative and a significant differentiator. Consider location, content, format and all other aspects.
5. Consideration should also be given to the appropriateness of the events in relation to our referrers and referrer strategy and a suitable variation or concepts for these be devised.

The purpose of the event is create a focus for the prospect, in helping them understand what we do and how we add value, it is also intended to open some dialogue about engaging us as their FD or a smaller piece of project work (the content of the event) to begin the relationship
Note: Post investment Tech firms may well be spread widely so physical events may not work for this group.

 Maintain, establish and develop credentials as a supplier of FD services, to targets and with referral partners
 Procure opportunities to provide a proposal to supply long term FD contract
 Procure opportunities to undertake project work in relation to the subject matter with a view to developing a relationship with the client and procuring a longer term contract.