Create designed PDF Guide from word document and pdf

Information for the business: We sell marketing services
Industry: Business
Design details: I have a guide here

http://issuu.com/clickconvertsell/docs/the_ultimate_guide_to_lifecycle_mar

and I have now got the transcript text as a word document to supplement the sections based on this video

https://www.youtube.com/watch?v=jVb97gOnmQY

I'm looking for the text to be laid out with the right pages and illustrated with a few icons to match the project.
Target audience: Business professionals
Content on the front/back side and body: done
Ideas for the visual style: match style
Extra notes: The difficult design has been done it just needs formatting.