SEO - Keyword Research
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Description
Experience Level: Expert
Estimated project duration: 1 - 2 weeks
We require an experienced professional to produce a keyword map on behalf of a client for a new web build project we are currently working on.
The industry space is for a touring caravan park and Glamping site offering touring pitches for rent and Glamping holiday accommodation.
The chosen candidate must understand the user intent behind keywords researched. The goal of the website is to convert caravan/motorhome/ camper owners to book a holiday pitch online or holiday makers/ campers to book a Glamping tent online or Business owners / HR Managers to book corporate away days.
When users conduct a search, they have questions or pain points that need answers. For example, if a user types in “3rd party logistics,” does that person want to learn about the logistics industry? Does he want to hire a 3PL service? Does he want a definition? The unspecified question behind the keyword is what we refer to as “user intent.”
User intent is typically to “inform” (get more information on something) or “purchase” (buy something).
The objective is to produce a set of keywords per segment group which will be forwarded on to our copywriters to be included naturally within the content of the website, write title tags , H1 tags and Meta descriptions etc.
These will :
commercial intent keywords - short tail
Commercial intent keywords - long tail
Questions based keywords
Keywords with geographic locations ( e.g Caravan parks in 'Wales")
The chosen candidate should confirm and demonstrate the following:
Which keyword tools do you subscribe too: ( paid tools not free )
We will require each keyword to have Monthly Volume ( UK ONLY)
A more detailed brief will be given once a candidate has been chosen and an NDA will need to be signed.
The industry space is for a touring caravan park and Glamping site offering touring pitches for rent and Glamping holiday accommodation.
The chosen candidate must understand the user intent behind keywords researched. The goal of the website is to convert caravan/motorhome/ camper owners to book a holiday pitch online or holiday makers/ campers to book a Glamping tent online or Business owners / HR Managers to book corporate away days.
When users conduct a search, they have questions or pain points that need answers. For example, if a user types in “3rd party logistics,” does that person want to learn about the logistics industry? Does he want to hire a 3PL service? Does he want a definition? The unspecified question behind the keyword is what we refer to as “user intent.”
User intent is typically to “inform” (get more information on something) or “purchase” (buy something).
The objective is to produce a set of keywords per segment group which will be forwarded on to our copywriters to be included naturally within the content of the website, write title tags , H1 tags and Meta descriptions etc.
These will :
commercial intent keywords - short tail
Commercial intent keywords - long tail
Questions based keywords
Keywords with geographic locations ( e.g Caravan parks in 'Wales")
The chosen candidate should confirm and demonstrate the following:
Which keyword tools do you subscribe too: ( paid tools not free )
We will require each keyword to have Monthly Volume ( UK ONLY)
A more detailed brief will be given once a candidate has been chosen and an NDA will need to be signed.
Nick S.
100% (78)Projects Completed
44
Freelancers worked with
39
Projects awarded
75%
Last project
27 Apr 2023
United Kingdom
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Hi Nick,
Hope you have reviewed our proposal. We appreciate if you could discuss the information further and accordingly we provide you quality keyword research.
Thanks! -
Hey,
We are analyzing your project requirements and would like to discuss the project in detail so that we both have the same level of understanding about the project and based on that give you with the best cost and time for this project.
Please open PMB for a brief discussion over the project.
Thanks & Regards,
Sean
285245284305
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