Support with research consultancy pitch

As a management consultant with a growing specialism in research, I am investigate whether there is a correlation between firms that express overt social activism and financial performance (e.g. Shareprice post firm’s social activist tweet after 5 days, 3 months, 6 months and 1 year).
Additionally, I feel I could potentially investigate stakeholder perspectives on ‘firms that go woke’.

I need help from a professional researcher in help refining this very vague idea and suggestions for a unique research angle given recent events and current affairs, and suggesting/helping me design best practice research design.

Please let me know if you can help?