
I require a Brand name
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Description
Experience Level: Expert
A brand name for a range of highly differentiated food products for the age care in hospital markets. These products will be sold in labelled plastic jars ranging in weight from a few hundred grams up to about 1000 g. They are powdered products that are mixed with water to produce a drink of jelly. Initially there will be four products with the intention of rolling out 15 to 20 over the next few years all under the one brand. Each of these products will address a different health area through the use of nutritional ingredients to deliver a high level of nutritional functionality in combination with other ingredients to help with taste, mouthfeel and overall acceptable. The products will be sold at food service level to aged care facilities and hospitals. We will be selling to dieticians, speech pathologists, doctors and other healthcare professionals. We are looking for a brand that preferably has some connection with nutrition and health care. Other characteristics we are looking for are respectability but not to clinical, fairly simple, credibility, fresh without being audacious or bold, understated but not bland, sense of functionality. Major competitors in this market are Nestle, Abbott and Nutricia. We are quite prepared to except a brand name that is unrelated to Nutrition and health care if the name sounds good and generates the right feeling. We are an Australian company and the brand would be registered in Australia.
Jack S.
100% (1)Projects Completed
1
Freelancers worked with
1
Projects awarded
0%
Last project
11 Mar 2019
Australia
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