Marketing Mix Modeling (Econometrics Model)

Dear All,

If you are an experienced professional in Marketing Mix Modelling this piece of work will potentially interest you.

I'm currently working on a MMM project and therefore I require someone to create the model (using R or maybe Excel), progress with the analysis and report the results.

At the moment, I have collected all the required for the this piece of work e.g; marketing spent, by media channels, sales, customer base/ growth, etc.

For this piece of work I require the following;

1 - Marketing Mix Modelling file used for the analysis which can later on be updated with the latest figures
2- A report document stating the data analysis progress, techniques used for the model and results interpretation
3- Methodology of the analysis
4 - Any potential improvement proposed to the MMM? Highlight in the report the justification of using Liner regression? Is that sufficient?

This piece of work requires to be extremely professional. If you are selected I can provide a background on the topic of this piece of work. Additionally I will provide an explanation on the data set and its sources.

- As an extra, I will be keen to pay an additional $50 for a a couple of VC sessions to understand the process used for the analysis.

- Please just get in touch you are experience in the area. Total amount for this piece of work is $250.

Deadline is 29/07 - 8PM GMT.