Book Marketing and PR

Enthusiastic PR genius required with extensive network of contacts to plan and implement marketing/PR strategy for interesting photography book.
Individual preferably should have close contacts with national/arts/youth culture media. But anyone who's motivated to succeed is welcome.

Requirements are to plan and implement press strategy. Determine target media, engage and approach.
Logistical work/mailouts can be undertaken by publisher.

More projects in pipeline.

Start date immediate.
Goals are column inches. Preferably traditional (magazine) but also electronic media.

Budget can be fixed price or hourly.