30-Second Explainer Video – Coatings Science & Durability

Overview AI video production

I’m looking for a UK-based motion designer / video editor to produce a 30-second explainer video combining live-action presenter footage with a simple, technically accurate animation explaining how a chemically cured paint system works.

This is a credibility-led piece for both trade and consumer audiences.
It must be accurate, restrained, and authoritative — not sales-led, not futuristic.

Core Message

“A chemically bonded paint system. Not a glued-on film.”

The video explains that:

2-pack paint chemically bonds within the coating system itself (cross-linking)

It does not rely on adhesives

Damage is local and repairable, not catastrophic

The system is used on uPVC and aluminium

Video Structure (30 seconds total)
1️⃣ Presenter Introduction (0–10s)

Footage

Male presenter, mid-50s

White lab coat, glasses, short beard

Neutral lab or technical workshop environment

Static camera, waist-up framing

Delivery

Calm, authoritative

British accent preferred

Materials / coatings expert tone

Opening line

“Elysium is a chemically cured paint system.”

2️⃣ Cut to Animation (10–22s)

Animation requirements

Clean, minimalist style

Cross-section view showing:

prepared substrate

paint application

chemical bonding within the coating itself (cross-linking)

Paint integrating into surface texture (mechanical key)

No glue layer

No molecular bonding claims to the metal

No sci-fi or exaggerated effects

No self-healing visuals

Voiceover continues

“Two-pack paint cures through a chemically bonded reaction within the coating itself, forming a hard, cross-linked surface on both uPVC and aluminium.”

3️⃣ Damage & Repair (22–28s)

Visual

Shallow scratch appears (local damage)

Light respray restores appearance

Voiceover

“Because of that, any damage is local, not structural — and it can be repaired on site in minutes rather than replaced.”

4️⃣ Close (28–30s)

On-screen text

A chemically cured paint system.
Not a glued-on film.

With a proven ten-year guarantee.

Style & Tone (Non-Negotiable)

✅ Scientific
✅ Architectural
✅ Calm, factual, confident

❌ No hype
❌ No dramatic effects
❌ No glowing particles
❌ No ‘nano’ language
❌ No marketing clichés

This should feel like a BBC materials explainer, not an advert.

Technical Accuracy (Very Important)

Chemical bonding occurs within the paint system

Adhesion relies on surface preparation + mechanical key

Do not claim chemical bonding to aluminium atoms

No adhesive layers shown

Failure mode is gradual, not peel-based

Deliverables

30-second HD video (16:9)

Clean master file

Captioned version for web (optional)

One still frame for brochure / QR landing page

Budget Guidance


I’m happy to pay properly for UK freelancers who understand materials science and restrained communication.

How I’ll Choose

Strong applicants will:

Be UK-based

Ask sensible questions about paint type (2-pack / wet / powder)

Understand the difference between curing and adhesion

Respect technical accuracy and tone

Applicants suggesting:

nano-particles

bonding to aluminium atoms

dramatic or futuristic visuals

…will not be considered.