Adapt a simple press release for different audiences

We are two people working on a project to help adults and children improve their personal well being through writing.

We started this project for fun and belief but, based on the feedback received, we would like to make it accessible to everybody. We are working on launching the idea int the UK more professionally.

With no revenue or budget coming from the project we will use online, friends and press releases as main way to advertise it.

We have written a basic press release (1 page) and we would need somebody to help us optimise it for journalist (letter and email), libraries, schools and general public). We will also post it on facebook and twitter in case it needs to be adapted.

Additionally, any advice or support on how to go about it would be appreciated.

Thanks in advance for your interest
Have a great week
Javier