A Viral video idea

I'm looking to boost the awareness of my film production company, it's pretty small as there's only me and a few freelancers that I hire every now and again. I just saw the viral campaigns section on here and thought it maybe worth a shot, I can get people to film it and edit it... All I need is an idea.

The company is We Are Heroes Films (nothing to do with super heroes), check us out at WAHFilms.com for info.

Please send ideas and any links to your previous works, I'm thinking a short viral video would be interesting. Comical, maybe something that other people would want to make their own version...?

Feel free to propose viral campaign ideas also