10 Articles about BMW and the Olympics

Article Titles:

Olympic hopefuls supported by BMW Performance Programme
BMW launches into their role as Automotive Partner for London 2012
BMW: the driving force behind sustainability for London 2012
Olympic athletes get a boost from BMW Performance Programme
BMW join the Olympics with a promise to reduce CO2 emissions
Fleet of BMW cars will be transporting athletes at London 2012
BMW cars to transport athletes around London for the Olympics
Olympic athletes supported by Official Automotive Partner BMW
BMW driving down CO2 emissions at London 2012
London 2012 partners with BMW to provide sustainable transport

Each article should be 300-350 words

Each article should contain the following keywords 2-3 times each:
London 2012
Olympics
BMW cars
BMW


These articles will be used to promote a new video from BMW.

The video shows a 1 Series M Coupe driving across a beach in Wales in style. By cutting up the sand with its tyres, the BMW car creates an image of an athlete in the sand. The video has been made to promote BMW’s role as the Official Automotive Partner from the London 2012 Olympic and Paralympic Games and the BMW London 2012 Performance Team.

The style of the article should be professional and authoritative, similar to BMW’s other PR, in prose without bullets or lists, but could have sub headings if applicable. Articles should be around 300 words, contain the specified keywords and make reference to the video as a great visual to communicate BMW’s commitment to the Olympic Games.

BMW were awarded the official sponsorship because of their EfficientDynamics programme, which looks at combining maximum performance with minimum energy consumption in their vehicles. This has meant that they are able to meet CO2 emission targets for the Olympic Games. During the London 2012 Games, over 4000 BMW vehicles will be used to transport athletes and officials.

Find out more about BMW and the Olympics here:
http://www.bmw.co.uk/bmwuk/olympics2012/homepage/