How to Write Winning Proposals on PeoplePerHour (and Land More Projects in 2025)

One of the biggest challenges freelancers face is standing out from the crowd when applying for projects. On PeoplePerHour, buyers may receive dozens of proposals for a single job. So how do you make sure yours rises to the top? The answer is simple: write proposals that are personal, human, and full of personality. Forget copy-and-paste templates or generic AI-generated pitches. In 2025, clients want to know they’re hiring a real person who understands their project and can deliver results.

Here’s how to write proposals that win work and help you grow your freelance career on PeoplePerHour.

1. Show That You’ve Read the Brief

It may sound obvious, but too many freelancers rush into sending proposals without really reading what the buyer wants. This is a big mistake. Buyers can tell instantly when you’ve skimmed their project description or sent a generic reply. Start your proposal by mentioning something specific from the brief.

For example:
“I noticed you’re launching a new eco-friendly product range. I’ve worked on similar projects in the sustainability space and would love to bring that experience to your campaign.”

That one sentence proves you’ve read the brief, taken it seriously, and are already thinking about how you can add value.

2. Keep It Human: Avoid Templates and Overused AI Copy

Clients can spot a template from a mile away. A generic proposal that could have been sent to any project shows no effort or enthusiasm. The same goes for unedited AI-generated text. While AI is great for brainstorming, if you rely on it to write proposals word-for-word, they’ll lack authenticity. Instead, inject your personality. Use a natural tone, show enthusiasm for the project, and let the buyer get a sense of who you are as a person as well as a professional. Remember, people hire people, not robots.

3. Highlight Relevant Experience (But Keep It Concise)

You don’t need to list every project you’ve ever worked on. Focus on the experience that’s most relevant to the client’s needs. Share one or two quick examples of similar work, with a short description of what you achieved. Better yet, include a link to a portfolio item or upload a sample in your proposal. Visual evidence of your work speaks louder than paragraphs of text.

4. Make It About Them, Not You

A common mistake freelancers make is focusing too much on themselves… “I have 10 years of experience, I’m great at X, Y and Z.” While credentials matter, what clients really want to know is: How can you help me? Frame your proposal around the buyer’s goals. Instead of:
“I’ve written hundreds of blog posts.”
Try:
“I can create engaging blog posts that bring more traffic to your website and keep your audience coming back for more.”

See the difference? It’s buyer-focused and results-driven. You can then follow up with “check out these blog posts that have worked well for my other clients…”

5. Be Clear on What You’ll Deliver (and When)

Buyers want confidence that you can get the job done on time and to a high standard. Clearly outline what you will deliver, how long it will take, and how you’ll keep them updated along the way. For example:
“I can deliver a first draft within 48 hours and provide up to two rounds of revisions to ensure it perfectly matches your needs.” This level of clarity shows professionalism and reliability, both of which make you stand out.

6. End With a Call to Action

Don’t just sign off with “Thanks” and hope for the best. Invite the client to take the next step, whether that’s arranging a quick chat, sending you more details, or hiring you directly.

Something as simple as: “I’d love to hear more about your project. Shall we schedule a quick call to discuss it further?” keeps the conversation going.

Why Personal Proposals Win on PeoplePerHour

In 2025, buyers have more choice than ever when it comes to hiring freelancers. That means generic, cookie-cutter proposals just don’t cut it anymore. The freelancers landing the best projects are the ones who take the time to write thoughtful, human, and personal pitches that show genuine interest and enthusiasm. On PeoplePerHour, every proposal is an opportunity to showcase not just your skills, but your personality. Put in that extra bit of effort, and you’ll stand out from the crowd, turning proposals into projects, and projects into long-term client relationships.

📌 Ready to put these tips into action? Log in to PeoplePerHour today and start crafting proposals that get you hired.