I need a brand creating from scratch and website look and feel (no coding)
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Post a project like this3548
£2.0k(approx. $2.5k)
- Posted:
- Proposals: 36
- Remote
- #534963
- Awarded
Web Designer, Graphic Design, Logo Design, Android & Iphone App Design, Brand Design, website Design, Responsive Design, Brochure Design, All Stationary Design
Chandigarh
54829393779721252397994435414441441463119463126488811496325714578704872
Description
Experience Level: Expert
Estimated project duration: 1 - 2 weeks
Everything2Buy Creative Brief
- Brand Creation
- Logo Design
- Website look and feel (no coding required)
Project Summary:
George & Freddie is a multichannel retailer selling a huge range of products across many different categories direct to the consumer. With a product range currently consisting of over 45,000 customer returns and overstocks including both pristine and distressed lines, the current sales channels are predominantly via online marketplaces Amazon, eBay and Rakuten Play, together with a small high street retail presence. Known only to a niche community locally George & Freddie is seeking a redefined online presence and identity – to promote the company’s unique approach and vision to a global audience.
Additionally, the rebrand will also see the George & Freddie name replaced with Everything2Buy which will be used throughout all channels and all communication including print and digital campaigns.
One of the most significant changes included within this rebrand is the introduction of our own transactional digital proposition – everything2buy.co.uk
For the purposes of this document we will now refer to both the existing business and new world as ‘Everything2Buy’.
Target Audience:
The Everything2Buy target audience is likely to be predominantly ABC1 encompassing simply anyone who loves to get value for money. In addition, our vast range ensures that there is more often than not something for everyone with many orders likely to be impulse purchases due to the significant discount together with low unit volumes.
Perception/Tone/Guidelines:
1. Reliable, efficient, convenient, flexible, honest, trustworthy and brand-sensitive service.
2. Quirky – getting a bargain should be celebrated. Those who enjoy value for money and paying less are savvy and smart. Without alienating people the brand should be quirky enough to offer a value proposition that appeals to the middle-class whilst also increasing the ability to recall the brand at the appropriate time i.e. when searching for/about to purchase items from most categories.
3. The logotype should reflect the above values and objectives with colour pallets and layouts presenting value whilst maintaining quality and desirability.
Communication Strategy:
The Everything2Buy brand will sit at the heart of all communication both online and offline. From email marketing to in-store POS, online display banners to off the page media, the brand must be adaptable and robust enough to stand up in a multichannel environment.
Competitive Positioning:
Everything2Buy has many competitors in the direct to consumer retail community. When considering our range of product, competitors will include pureplay online retailers such as Amazon, The Hut Group and World Stores to other multi-channel brands such as all major supermarkets, Dixons Retail Group as well as department stores such as John Lewis, House of Fraser. When considering the price point (in terms of discounting) a further range of competitors are introduced such as TK Maxx, The Range and TJ Hughes etc.
We are able to stand alone in this space by offering a combination of highly discounted product (returns) with value for money promotions (overstocks) creating a retailer with literally everything to buy.
Single-Minded Message: everything to buy.
- Brand Creation
- Logo Design
- Website look and feel (no coding required)
Project Summary:
George & Freddie is a multichannel retailer selling a huge range of products across many different categories direct to the consumer. With a product range currently consisting of over 45,000 customer returns and overstocks including both pristine and distressed lines, the current sales channels are predominantly via online marketplaces Amazon, eBay and Rakuten Play, together with a small high street retail presence. Known only to a niche community locally George & Freddie is seeking a redefined online presence and identity – to promote the company’s unique approach and vision to a global audience.
Additionally, the rebrand will also see the George & Freddie name replaced with Everything2Buy which will be used throughout all channels and all communication including print and digital campaigns.
One of the most significant changes included within this rebrand is the introduction of our own transactional digital proposition – everything2buy.co.uk
For the purposes of this document we will now refer to both the existing business and new world as ‘Everything2Buy’.
Target Audience:
The Everything2Buy target audience is likely to be predominantly ABC1 encompassing simply anyone who loves to get value for money. In addition, our vast range ensures that there is more often than not something for everyone with many orders likely to be impulse purchases due to the significant discount together with low unit volumes.
Perception/Tone/Guidelines:
1. Reliable, efficient, convenient, flexible, honest, trustworthy and brand-sensitive service.
2. Quirky – getting a bargain should be celebrated. Those who enjoy value for money and paying less are savvy and smart. Without alienating people the brand should be quirky enough to offer a value proposition that appeals to the middle-class whilst also increasing the ability to recall the brand at the appropriate time i.e. when searching for/about to purchase items from most categories.
3. The logotype should reflect the above values and objectives with colour pallets and layouts presenting value whilst maintaining quality and desirability.
Communication Strategy:
The Everything2Buy brand will sit at the heart of all communication both online and offline. From email marketing to in-store POS, online display banners to off the page media, the brand must be adaptable and robust enough to stand up in a multichannel environment.
Competitive Positioning:
Everything2Buy has many competitors in the direct to consumer retail community. When considering our range of product, competitors will include pureplay online retailers such as Amazon, The Hut Group and World Stores to other multi-channel brands such as all major supermarkets, Dixons Retail Group as well as department stores such as John Lewis, House of Fraser. When considering the price point (in terms of discounting) a further range of competitors are introduced such as TK Maxx, The Range and TJ Hughes etc.
We are able to stand alone in this space by offering a combination of highly discounted product (returns) with value for money promotions (overstocks) creating a retailer with literally everything to buy.
Single-Minded Message: everything to buy.
Jonathan C.
100% (4)Projects Completed
11
Freelancers worked with
5
Projects awarded
41%
Last project
30 Aug 2023
United Kingdom
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