Copy Writer

Hello,

I have a requirement for some copywriting. I work for a leading healthcare staffing agency and we need to produce an 8-10 page brochure for our homecare division.

This brochure is aimed at the end users or client who use the services. Some of the service users are potentially vulnerable and may be trying to make decisions with limited knowledge about potential providers. They may be assisted - particularly in the case of children - by other family members or trusted advisors.

I've already drafted three corporate leaflets which, upon reflection are not in the right writing style. They are far too formal and use corporate-speak. They need simplifying and softening. I believe we need to use a friendly yet professional tone and come across as a quality care provider who employs the best people to help them.

The content needs to include the following - not necessarily in this order:
- Top ten reasons to use us
- Overview of general homecare service (usually for the elderly)
- Overview of specialist care for adults
- Overview of specialist care for children
- Procurement info - perhaps in flow diagram
- User endorsements - we may require new ones
- Call to actions

Thanks for reading.