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SEO, AI Search & Website Audit (WordPress)

# Technical SEO & AI Search Audit ## Project Overview I am looking for an experienced SEO consultant to carry out a comprehensive audit of my WordPress website. This is **not** a request for a generic automated SEO report. I want an experienced professional to identify the highest-impact opportunities to improve rankings, AI search visibility and, most importantly, qualified lead generation. The website belongs to an established UK ecommerce fulfilment company and has recently undergone a significant SEO expansion, including new commercial landing pages, industry pages and supporting content to build topical authority. Google Search Console shows rankings have generally improved over the past 12 months, but enquiries have slowed slightly. I would like an independent assessment of whether there are any technical, structural or strategic issues preventing further growth. ## Scope of Work Please review: ### Technical SEO * Crawlability & indexation * XML sitemap & robots.txt * Canonicals & redirects * Duplicate content * Broken links * URL structure * Core Web Vitals & page speed * Mobile usability * Schema * JavaScript rendering * Image optimisation * Any technical issues affecting rankings ### Website Structure * Information architecture * Internal linking * Topic clusters & silos * Navigation * Keyword cannibalisation ### Content Identify: * Thin or weak pages * Content gaps * Duplicate topics * Opportunities to consolidate or expand content I do **not** want pages rewritten - I want to know what should be improved and why. ### Competitor Analysis Compare against leading UK fulfilment companies and identify: * Keyword opportunities * Content gaps * Authority gaps * Competitive advantages we are missing ### Commercial SEO Assess how well the website targets high-intent searches such as Shopify Fulfilment, Ecommerce Fulfilment, Fashion Fulfilment, Omnichannel Fulfilment and other commercially valuable terms. ### AI Search Please assess how well the website is positioned for: * Google AI Overviews * ChatGPT Search * Perplexity * Claude * Gemini * Bing Copilot Review: * Topical authority * Entity optimisation * Semantic coverage * EEAT * Structured data * Internal linking * Brand authority * Opportunities to become a trusted AI citation ### Conversion Optimisation Review the site from a potential customer's perspective and identify opportunities to improve: * Calls to action * Trust signals * User journey * Contact forms * Commercial messaging * Overall conversion rate ## Deliverables Please provide: * Executive summary * Prioritised recommendations * Expected business impact * Estimated implementation difficulty * Quick wins Please categorise recommendations as: * High Impact / Low Effort * High Impact / High Effort * Low Impact / Low Effort * Low Impact / High Effort Finally, if this were **your own business**, what are the **five improvements** you would make first, and why? ## Important I am **not** looking for generic advice such as "write more blogs", "add keywords" or "build backlinks". Recommendations should be specific, evidence-based and prioritised according to business impact. Please do not use AI to generate your report. I am paying for your expertise, experience and judgement. ## Future Work There may be additional work available to implement the agreed recommendations following the audit. ## To Apply Please include: * Similar SEO audits you have completed * Your WordPress experience * Ecommerce/B2B SEO experience * Experience with AI Search / GEO * Tools used (Screaming Frog, Ahrefs, Semrush, GSC etc.) * Fixed price and timescale Please do not send a generic proposal. I'm looking for an experienced consultant who can provide practical, strategic recommendations that will generate more qualified enquiries.

AI Video Expert for Photorealistic Skincare Product Reels

ChatGPT generated applications will be ignored - please write to me in your own words. We are looking for an experienced AI video generation specialist to create approximately 20 short, photorealistic video clips, each around 2–4 seconds long, for a professional skincare and post-treatment product range. These clips will later be edited together into short Instagram and TikTok reels. This role is focused on generating the individual cinematic clips rather than editing one complete reel from start to finish. This is not suitable for someone who has only experimented casually with AI video. We need a specialist who understands how to select and use different AI video models depending on the scene, achieve realistic human movement and skin texture, maintain accurate product proportions and create polished footage that does not look obviously AI-generated. The type of footage required The clips will include a mixture of: Cinematic skincare product reveals Luxury product shots using supplied reference images Realistic cream textures and application Clients resting after professional skin treatments Naturally flushed post-treatment skin Practitioners working in professional clinic environments Close-up treatment and aftercare moments Products being placed into aftercare bags or handed to clients Slow, premium camera movements suitable for luxury skincare advertising The overall aesthetic must feel: Photorealistic, cinematic, premium, professional and believable. We do not want plastic-looking skin, distorted hands, unrealistic anatomy, warped packaging, altered labels or generic “AI spa” footage. Branding and creative direction We will provide: Product images and packaging references Brand logos Website links Existing carousel graphics and AI-generated imagery for visual inspiration Colour palettes and brand direction A detailed description of each required clip Prompts and key instructions for the scenes You will be expected to follow the supplied branding closely and maintain visual consistency across all clips. The product packaging must remain recognisable and correctly proportioned. Bottle shapes must not be shortened, widened or distorted, and sachets must appear at an accurate scale beside larger products. All written overlays, logos and final captions will normally be added during editing, so the generated footage should be clean and suitable for text placement. Essential experience You must have strong practical experience using several leading AI video-generation models and understand which model is best suited to different types of footage. Experience with tools and models such as the following is highly desirable: Google Veo Kling Runway Adobe Firefly Sora Luma Hailuo Seedance Other photorealistic image-to-video and text-to-video models You should understand: Text-to-video and image-to-video workflows Reference-image consistency Product animation Realistic skin and facial detail Natural hand and body movement Cinematic lighting Camera movement and framing Vertical 9:16 social-media production Negative prompting and artefact reduction How to identify and reject visibly distorted generations How to create several variations and select the strongest result Experience producing content for skincare, cosmetics, beauty, aesthetics, PMU, tattooing or professional treatments would be particularly valuable. Need: Approximately 20 finished video clips Each clip approximately 2–4 seconds long Vertical 9:16 format High-resolution output suitable for Instagram Reels and TikTok Clean footage without added captions unless specifically requested Consistent colour grading and visual style Organised, clearly labelled files Reasonable revisions where anatomy, packaging or movement is visibly incorrect The final number of clips may change slightly as the project develops. Quality expectations The footage must not look obviously AI-generated. We will not accept clips containing: Distorted or changing product packaging Incorrect logos or altered labels Squashed or widened bottles Extra or fused fingers Unnatural hands or limbs Plastic-looking skin Strange eye or facial movement Overly dramatic or surreal movement Generic, fake-looking clinical environments Inconsistent products between clips Attention to detail is essential. When applying Include: Examples of your best photorealistic AI-generated videos Examples of skincare, beauty, product or human-focused work The AI video models you use most confidently Your preferred workflow for maintaining product consistency Confirmation that you can work from supplied reference images and detailed prompts Your estimated cost for approximately 20 clips of 2–4 seconds each Turnaround time Whether your price includes generation credits and revisions Please do not apply with generic AI showreels full of fantasy scenes, animation or dramatic visual effects. We specifically need someone who can produce subtle, realistic, premium commercial footage.