How TransferGo Used PeoplePerHour To Expand To 6 New Markets Through Translation and Content Creation Services
Launched in 2012, the money transfer service TransferGo operates in 40+ countries around the world and boasts a 100k+ loyal customer community.
Unique in its approach to international money transfer, TransferGo doesn’t shy away from exploring smart growth alternatives. We chat to Guste Sadaunykaite, Brand and Communications manager @TransferGo, about the startup’s ambition to work with top freelance talent on PeoplePerHour.
“My co-founders and I launched TransferGo 3 years ago now, with no money in our pockets, but huge ambition in our hearts…and utter ignorance of the challenges that lay ahead.”Daumantas Dvilinskas, Cofounder and CEO of TransferGo
The side effects of fast growth
The company’s local-in and local-out principle means the sender makes a local payment to TransferGo, which then makes a local payment to the recipient - saving the sender a ton of money and time. Yet, it also means the startup is bound to take a highly personalised approach to each market it serves.
“Since TransferGo site is available in 6 different languages, we are constantly in need of various types of content to cater to each market’s needs. We mainly use freelance writers and graphic designers to help out our marketing team to achieve quick results and organise urgent campaigns. Even with a continuously growing team, we’re still under capacity sometimes to deliver the volumes of content needed, therefore, we find PPH very useful for one-off projects,” explains Sadaunykaite.
The 3-year-old startup has made waves last December (2015) when it raised a record US$2.5M in a seed round. However, as we well know, with great success comes great responsibility. Needless to say, TransferGo is expected to demonstrate exponential growth, so it strives to remain nimble and maintain fast turnaround times on its marketing and product campaigns.
“The speed of delivery, direct contact with freelancers and quality assurance are the main reasons that made us choose PPH. It helped us to put up the entire website in different languages and start our automated marketing campaigns. PeoplePerHour also enabled us to craft our SEO outreach campaign in terms of written content and design collateral,” continues Sadaunykaite.
When asked what impressed her the most about the platform and working with freelancers, Guste doesn’t hesitate:
“Response time, delivery time, convenience - you can ask for any project of any kind at any time. That makes it a very applicable tool in various situations and at any stage of your business. I also appreciate the direct approach and the fact that freelancers care about the quality of deliverables.”