How A Bootstrapped Startup Found A Way To Compete With The Big Boys
Thanks to Uber, the taxi sector is thriving. But the fancy startup isn’t the only player in the market. A UK-based online ground transport price comparison website Taxicode is carving out a nice little niche for itself. Taxicode operates in the pre-book sector and is the only provider to offer a full UK coverage for all 3 major forms of ground transport - taxi, minibus and coach hire.
With no investment money to burn, the startup is pushed to be uber creative about how they spend the money and get the bang for their buck to grow the business. So... guess how they’re nailing it?
Accessing talent that would otherwise be out of reach
“We use freelancers all the time,” says Jonathan Kettle, Director of Taxicode. “We need help with small jobs to mediumsized jobs that we don't need a fulltime employee for. Sometimes we need graphics and content creation, and other times we might need some legal assistance with our T&Cs. The great thing about PeoplePerHour is that, because it's a marketplace similar to our system, the price point is generally very good. This is because the platform encourages people to offer a good service at a good price.”
“A lot of the graphics on the website have come from freelancers, and we've done a lot of PR through the site. We also owe some of the rankings to SEO advice we've had from the platform. They have helped us save a lot of money. We've been able to access very talented individuals who work for big companies and just want to earn some extra money in their spare time. We get access to people that would normally be well outside our price range if we approached them via a design agency or solicitors for example,” he explained.
Success is a trial-and-error process
“We started using the platform a lot more after meeting the CEO of PeoplePerHour, Xenios Thrasyvoulou, at the Good Web Guide in 2014 that PPH was sponsoring and where we won startup of the year.”
“The platform is actually good at giving you ideas. By looking at the services people offer, it makes you think ‘We could actually do with some help with that’ or ‘That’s a good idea, let’s give it a try’,” pointed out Kettle.