How MVF Global Built A Money‐Making Content Creation Machine
Ask any business owner what’s been on their mind lately, and you’ll likely hear one of the three ‐ traffic, leads or customer acquisition.
Led by a CEO who was named as the UK Entrepreneur of the year for 2015 and voted 4th in the Sunday Times best companies list, MVF Global is kind of a big deal in the B2B customer acquisition space. The five‐year‐old company deals with some of the world’s leading brands, delivering on those three massive challenges mentioned above (I’ll just let this sink in).
We chat with Tom Watts, SEO Executive at MVF, about how the company has benefited from working with freelancers on PeoplePerHour.
Easily scaling content creation
Having found PeoplePerHour via a colleague’s recommendation, Tom confesses he’s grown so fond of the platform that he’s now the most avid user in the office.
“In my role as an SEO Executive, I write for one of the key websites in our portfolio, Expert Market UK (expertmarket.co.uk), the EU’s leading B2B marketplace. It’s my job to ensure that we have the right content to attract the right traffic,” explains Tom Watts.
“Expert Market UK has literally thousands of pages and we are always keeping track of search trends to make sure that we have the content that our visitors want to see. Obviously, writing every page in‐house has become less and less feasible as we have grown larger. We simply didn’t have the resources or time to be researching the content, writing the content and publishing the content whilst fulfilling our other duties too. If content is too slow to roll out, then we can lose out on both traffic and search engine rankings, both of which are vital to the success of our team.”
“This growth has seen my own role evolve into a more editorial position and this is where freelancers come in handy. Being able to work with multiple freelancers in an intuitive and easy‐to‐use environment like PPH means that I can get the content I need, when I need it and have it posted online later the same day,” he emphasised.
Knowledge crowdsourcing is real (and thriving)
If you’ve ever tried your hand at SEO optimised content creation, you will know how tiresome it can get to create unique copy on the same topic. Over and over again... Sometimes getting a fresh angle could be almost therapeutic.
When remembering the most important projects outsourced via PeoplePerHour, Tom pointed out: “PPH has helped me in a number of ways. Not only have I grown a pool of excellent and reliable writers, who are all contactable and trackable in one handy location, but I’ve developed excellent working relationships with a wide range of talented individuals both in the UK and abroad. I want to work with the best and most talented writers around and although not everyone meets the level I require, generally the standard of freelancer on PPH is very high.”
“Work from PPH writers has helped me revamp huge sections on Expert Market UK that were looking tired and jaded, bringing in new traffic that helps our bottom line. I’ve had researchers compile huge amounts of data for me, as well as designers, create some stunning graphics that really help bring the site to life,” Watts said.
“Whilst freelancers play a vital role in our wider business model, they still need the guidance and support from my end. I always try to supply as much information to my writers as possible including keyword focus, content focus, titles, word counts and relevant research destinations. Likewise, I often take the lead on editing work from freelancers, flagging up any SEO issues and returning edited copy to them so they can review, learn and improve as writers.”
“I’ve been most impressed with the easy to use UX that PPH uses. It’s painless to compose and post a job, all my responses are sorted neatly for me to work through, people are more than happy to communicate and the standard is impressively high,” Watts suggested.
“My main concern was finding the right calibre of a writer, as sometimes marketplaces like PPH tend to be inundated with cheap writers who simply don’t meet the high standards that I look for. PPH is a welcome change.”