How A Traditional Publishing Company Scaled Their Business Without Any Gamble
Brother and sister team, Ali and Leila Dewji, left careers in traditional publishing to establish the I_AM Self-Publishing HQ in London, where they project-manage the self-publishing process for their authors. I_AM Self-Publishing takes great pride in producing beautiful books and eBooks, and equipping authors with the marketing tools and knowledge they need to make their book a self-publishing success.
Fuelled by Freelancers
The siblings’ backgrounds and contacts in the publishing industry meant that, right from the start, they used expert freelancers for various parts of the publishing process. For example, instead of having an in-house, generic designer, they decided to use freelancers that specialised in whatever niche they needed, whether that was designing a fantasy book cover or a video for a crime thriller.
Leila says, “We’re lucky that we’re in a creative sector, where there are absolutely fantastic freelancers, at the top of their game, that prefer the flexibility of project work.”
But, as their business grew, and they needed to handle more projects concurrently, they found they had to increase their pool of experienced, reliable freelancers across the board. Because they had set their stall out as a company that prided itself on the highest quality, it was vital for them to find really excellent people, and that is not always easy.
Ali recalls, “A school-friend that ran a small electrical business told me about PeoplePerHour. Although he used it for very different jobs, I knew it would be a total game-changer.”
The reviews and portfolios on PPH meant that they could get a really good idea of who would be best for which project and took away the “gamble” of working with someone new.
Never Looked Back
Since they started using PeoplePerHour, they have found freelancers for over 50 jobs and spent thousands of pounds on the site. Initially, they were mainly using it for formatting and small production jobs, but as their business grew, they have found people to help them with everything, from admin to coding.
“I check my PPH inbox every morning, like I’d check my emails. I now have a core group of PPH freelancers that I set up jobs with pretty much every week. They have become an really important and valued part of our team. I can’t really imagine our business without it,” says Leila.