How a Digital Agency Gained a Competitive Edge by Working With Agile Creative Teams
Established over fifteen years ago, FAT promotions is an award-winning design and website development agency serving businesses large and small across the UK, Europe and Worldwide. With a full spectrum of digital services, including online solutions for brand awareness, e-commerce, content management systems, online booking, email marketing and so on, FAT promotions is quite literally plump with exciting projects.
But while mo’ projects always mean mo’ money for the business, the gigantic workload can induce a vein-popping stress response in employees. We’re talking to Fiona Allman-Treen (“the big bad boss”) about the company’s decision to collaborate with freelance experts to create, build and promote various digital projects.
Affordable growth strategy
Having discovered PeoplePerHour by chance, today Fiona hardly imagines how her business could meet the deadlines and expectations of the vast number of clients they work with without the help of international freelance experts.
“From the outset, we recognised the value of freelance and home-based workers as an affordable, effective way to increase our team and therefore, capacity, without increasing our costs and pricing ourselves out of smaller markets. This way we can be more responsive by bringing in more bodies to a project to meet deadlines, as well as more creative and able to match specific design talents to specific client tastes,” she says.
By tapping into the pool of international talent, FAT promotions has rolled out some pretty incredible projects:
“Using PPH, we have produced websites and database systems promoting everything from pants to paintings, one-man-bands to international tourist boards!”
“We were able to quickly pick and choose from an endless sea of creative talent, helping us to take on more clients and respond more quickly to those we already had. This hasn’t changed despite our in-house team growing, we’re just adding to our bank of regular freelance contributors and my guys here think of them as part of the team, too,” continues Allman-Treen of FAT promotions.
“PPH gives us enormous peace of mind on a number of levels”
“Firstly, we can pick and choose talent from around the world or around the corner and the ability to define that is essential to our clients as some are governed by their own location restrictions and need assurance that we are respectful of their wishes in this regard. Secondly, the reviews and rating scheme makes selecting new suppliers easier and quicker, as does the Favourites system of rating people. Most of all, though, is the knowledge that the funds are held in Escrow until such time that we are fully satisfied with the work undertaken before funds are released – sending funds blindly to an unknown supplier is otherwise a risk to large for my business.”
“We spent around £5k with PPH last year, worth every penny,” said Allman-Treen.