Urgent advert for magazine

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  • #20584
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Iheart G. has already sent a proposal.
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Description

Experience Level: Expert
Quater page ad for The Salon magazine.
The target audience is salon owners and mobile therapists i.e qualified beauty therapists who want to offer their clients the latest new treatments.

Ad is to introduce a new range of suaring products - sugaring is a hair removal treatment. The trade leaflet uses Hollywood imagery as it is the latest celebrity must have treatment, the main product benefits are that it is a less painful hair removal treatment as it removes hair in the natural direction of hair growth. See trade leaflet that explains this in appropriate language for the therapists.

Note-trade leaflet visual too large for pph, attached some copy to give some information, will send full visual to sucessful designer. Designer who did leaflet uses indesign

The primary aim is to generate awareness of sugaring and the new Alexandria Professional Sugaring range so ad should have stand out
Secondary aim - advanced sugaring training at Carlton Institute

- Ad should build on the trade leaflet imagery
- Show/demonstrate the \'less painful/removes hair in natural growth direction message\'
- Target audience requires straight forward or pictorial communication

Show 2-3 ideas: Hollywood approach, Hair extraction photo (Flickr step 5 hair extraction on leg)

TIMING - COMPLETE BY SUNDAY 21ST MARCH SO ONLY APPLY IF CAN MEET THIS DEADLINE PLEASE

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