Social media/networking and PR strategy support

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  • #19023
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Claire S. has already sent a proposal.
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Description

Experience Level: Expert
We are looking some advice to refine our online/offline marketing campaign. We have an outline plan and want to bring some fresh ideas and industry specific knowledge to the table. We see this being in the region of 1-2 days work with the possibility of ongoing work on implementation.

This will involve two key strands:

- rationalising social media/networking campaign and defining specific goals and priorities
- rationalising PR targets and advice on press releases for National UK and International Press

We have strong in house marketing and web skills, however we wish to supplement these with some oursourced writing, PR and strategic planning skills.

We operate in the Property and Lifestyle sector. Our flagship offering is an International Property Finder service.

Our initial focus is on servicing Como, Lake Como and the Italian Lakes through our offices in the UK and Como.

However in the medium term we would intend to expand the promotion to include our network of associates who operate in 23 countries, giving the company a worldwide presence.

The company is a new venture with a recently launched website. We have initiated an onsite SEO programme, which has some way to go yet, and have an initial strategy document outlining our ideas/goals for PR and Press, and social networking campaign to compliment the Marketing and Web Promotion activities.

Would you please outline your experience in this field and the type of service you could offer.

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