SEO expert with experience in marketing business software

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Cheap Free L.Sreedhar A. have already sent a proposal.
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Description

Experience Level: Entry
Our company supports its clients to make more business and to achieve higher profits through optimised Customer Acquisition & Marketing and Customer Management & Retention programs. The international network of Senior Consultants and Business Partners builds and runs such programs for its clients, and it supports them to optimise their own initiatives. At the heart of all activities are the questions: "How can we gain more (profitable) customers - and how can we retain them?" These questions are being answered from both the external market perspective and from the internal organisational perspective. The bottom line is how to make the right promises to your customers and how to keep them. Key activities include:

- Assessment of clients - Lead Generation activities, largely via the Internet
- Benchmarking against clients competitors
- Developing goals, strategies and roll-out plans to optimise results (largely web traffic by target audience and according conversion) and generate more leads
- Full SEO and Internet Marketing service portfolio incl. Pay-per-click campaigns and Online Advertising
- Full (Online) PR service portfolio
- Market Research programs

Currently we are looking for an

SEO expert with experience in marketing business software

The SEO specialist shall monitor search engine performance, implements strategies, and monitors the effectiveness of new and existing campaigns. The SEO shall also produce reports, assigned analytic projects, and analysis to help search engine strategies, write articles using keywords. The SEO candidate should be proficient in the use of the written and oral English communications, both British and American English. The SEO specialist must have experience with marketing B2B Software and ideally with either the CRM or the Call Centre market. We are looking for a self employed freelancer for a 20 hour per week contract. We will run a pilot for one month and decide based on the first results whether to continue the co-operation.

Duties and Responsibilities:
Internet Research
Benchmarking with competitors websites
Analysing client's websites, and run regular reports on website performance
Keyword Analysis and Optimisation (WordTracker, Google Keyword Tools etc.)
On-page factor optimisation: analysing keyword popularity, adapting keyword placements and meta tags etc.
On-page factor optimisation: Running Links campaigns based on target keywords, including anchor text for specific geo-areas.
Contribution of ideas how to achieve the goals better; self initiative
Researching optimal PPC channels and running according campaigns based on a monthly budget (later stage)
Additional Essential qualifications, knowledge and skills required:
Very strong link building abilities with high quality link partners is crucial. Quality and achievement makes all the difference.
Knowledge of both British and American spelling
Excellent writing skills
Good oral communication skills
MS Office (Word, Excel, Outlook)
Web Analytics tool(s)
Wordtracker
Google Adwords
Google Keyword Tool
Analytical mindset, strong interpretation skills

Other desirable/preferred skills, personal attributes and knowledge:
Committed and hungry for success
Not too proud to run simple and repetitive tasks
Friendly communication style
Willingness to enter and retain a long term business relationship
Familiar with and willing to use Skype

Start Date:
ASAP

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