Researcher with rebranding experience

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Stephen O.Peter M.Roger C.Claire S.Adrian S. + 2 others have already sent a proposal.
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Experience Level: Expert
Bristol based design company has just won a rebranding project for a manufacturing company based in the south west. Primarily there is client uncertainty regarding whether a new name is needed and the risks and benefits of changing. To inform the design process and maximise our understanding, we need a researcher with ideally similar experience to also profile their business, their customers, market position, the sector, trends, competition etc. Must be comfortable working and communicating with a wide variety of people.

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