Research into business models for multi-platform content

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Ashish M. has already sent a proposal.
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Experience Level: Intermediate
Preliminary research into profitable business models used by companies in the creative and digital services sector (ie advertising, film-makers, content publishers eg) when monetizing multi-genre and multi-platform content.

In other words, how firms make money by publishing multi-genre creative content on new interfaces such as mobile phones and social media.

Specific examples and illustrations are required.

The research required is more \'journalistic\' rather than \'academic\'.

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