Rebranding startup active lifestyle, endurance sports & travel company
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- Proposals: 4
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- #1429437
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Description
Experience Level: Intermediate
Three-year old active travel startup company needs marketing branding expertise to review, recommend and strategize on shift in brand and company business model. This includes messaging, audience development, brand voice, and tactics to differentiate in the market.
First three years focused on training and cycling tours for advanced level riders in Colombia, South American, Spain and Colorado, USA. The shift for 2017 will offer adventure experiences, sports, tours and training camps for a wider audience interested in eco-tourism, active lifestyle, local culture, etc. We have deep relationships with professional cyclists and triathaletes who are contributing their expertise, brand reach and management teams.
We need someone interested in this market segment who can work with us to review our messaging, voice and strategy to ensure we differentiate ourselves and attract the right audience.
First three years focused on training and cycling tours for advanced level riders in Colombia, South American, Spain and Colorado, USA. The shift for 2017 will offer adventure experiences, sports, tours and training camps for a wider audience interested in eco-tourism, active lifestyle, local culture, etc. We have deep relationships with professional cyclists and triathaletes who are contributing their expertise, brand reach and management teams.
We need someone interested in this market segment who can work with us to review our messaging, voice and strategy to ensure we differentiate ourselves and attract the right audience.
Deb S.
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Last project
25 Apr 2024
United States
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