PPC Analyst

  • Posted
  • Proposals 1
  • Remote
  • #20346
  • Expired
Shelly S. has already sent a proposal.
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Description

Experience Level: Expert
OVERALL PURPOSE OF ROLE:

To provide support to an established account team responsible for implementation of search engine marketing (PPC) campaigns to maximise business and profitability.

The role requires a complete understanding and practical application of all aspects of PPC account management from ad writing, keyword research, account optimization and report compilation.

MAIN ACTIVITIES/TASKS:

- Campaign audits against internal best practice methods
- Review, recommend and grow current keyword lists
- Continuous optimisation of campaign structure
- Creative Copy writing, development and testing
- Lead and development of daily QA process
- Timely and effective report creation and distribution to senior management
- Analysis of results to identify key opportunities for further efficient growth
- Combine search data with in-house sales data to understand and communicate emerging patterns
â- Taking ownership of smaller accounts
- Being part of a team working on some of the largest accounts the company hold.

This role requires eligibility to work in the UK and is based in the North West of England.

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