Marketing Research Analysis

  • Posted
  • Proposals 1
  • Remote
  • #19254
  • Expired
Thesis M. has already sent a proposal.
  • 0

Description

Experience Level: Expert
We have the results of a marketing research and are looking for an experienced researcher to provide data analysis and produce a report. The report needs to be brief and to the point.

The research was performed on a client's customer base, through questionnaires. Data is clean and organized.

There are approximately 450 respondents. The questionnaire used contained 35 questions. With 9 open end questions, that will require code frame creation and coding at the individual response level and will also require to be netted.


Objectives that need to be identified:

1.Demographics

2.Behavior

3.Awareness

4.Loyalty

5.Customer Satisfaction


Detail tasks to be performed:

1. Cross Tabs

2. Verbatim Coding

3. Standard Analysis

4. Charting

5. Report Writing


The right candidate must be experienced with a proven track record. SPSS and/or Quantum advanced skills are a must.

You will be dealing with an agency directly and staff that are experienced with marketing research, please don't bid if you don't have the necessary skills.

Clarification Board

    There are no clarification messages.