Marketing Report

  • Posted
  • Proposals 4
  • Remote
  • #20869
  • Awarded
Claire S.
Adrian S.Brian C.Cat F. have already sent a proposal.
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Description

Experience Level: Expert
Our client is a provider of legal services online. We are looking for innovative ways to develop and grow the brand, establish a wider audience, establish greater market share and increase brand equity.

Our marketing and brand development has been conducted from the inside out and so we are looking for fresh input from someone who has experience in online marketing, brand development and perhaps PR.

The deliverable for this project is a detailed, research led report comprising marketing audit (micro, macro environment), competitor analysis and overview of the industry, evaluation of service offering, suggestion of new marketing objectives and marketing mix for success.

The report will not require budgets, timescales or detailed implementation information, it is a research led report that will form part of the input into a marketing plan.

The report should be approx. 3000 words, plus appendices and adhere to Harvard referencing scheme. Whilst the report should be grounded in accepted theory we are looking for practical, critical appraisal; knowledge that can be understood and measurably actioned.

All details and information will be made available on successful bidding, subject to sign-off on a standard non-disclosure agreement. Bidders will be required to show examples of past work in the field of marketing and though not essential, a registered member, associate or higher, of the Chartered Institute of Marketing is preferable.

A high quality delivery could well lead to further involvement on other projects. Thank you for your time, and best of luck..

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