Marketing plan for a new of herbal/medicinal tea
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Bay Minette
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Lone Pine
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Description
Experience Level: Intermediate
After 3yrs. Of research, we have developed a herbal tea consisting of a variety of herbs,seeds and spices that aims to increase the levels of beneficial chemicals in the brain and be protective of dementia. It is designed to be taken daily from early 40s but definitely after retirement when activity and socio-protective factors decrease substantially.
It will be a high end, premium product overlapping the "high-end" (herbal) tea market,vitamin market and well-being juice space.
The sales channel is a subscription service. It is not envisaged to be a retail item as we think we lack the "aura" at this stage to gain a good placement in a retail space.
We envisage the initial target market is European women, principally daughters buying it for their parents, principally their mothers.
Our initial marketing slogan / twitter handle might be: "#Do it for mum".
We need to make a presentation to seed investors (no pun intended) and a blow-out marketing presentation that gives a well defined route into a complex and crowded market space.
We invite detailed initial proposals from experienced marketeers.
Thank you.
Peter
It will be a high end, premium product overlapping the "high-end" (herbal) tea market,vitamin market and well-being juice space.
The sales channel is a subscription service. It is not envisaged to be a retail item as we think we lack the "aura" at this stage to gain a good placement in a retail space.
We envisage the initial target market is European women, principally daughters buying it for their parents, principally their mothers.
Our initial marketing slogan / twitter handle might be: "#Do it for mum".
We need to make a presentation to seed investors (no pun intended) and a blow-out marketing presentation that gives a well defined route into a complex and crowded market space.
We invite detailed initial proposals from experienced marketeers.
Thank you.
Peter
Peter S.
96% (5)Projects Completed
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