Logo Design - For budding fashion retailer

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  • Proposals 51
  • Remote
  • #31301
  • Awarded
Lee A.Raphael N.Sarah (Evoke Visual) T.Leila S.Andy D. + 46 others have already sent a proposal.
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Description

Experience Level: Expert
Design Brief:

Background:

A small entrepreneur with big ambitions, I am looking to launch a retail store in London in the next year. This logo would be used as part of any on-line communications in relation to this store. Not only would this be the corporate logo, but the want is that it would set future identity for the website and on-line communications.

The thought is to scout out the best finds from around the world and bring them straight to peoples doorstep. Like a magpie on the hunt for shiny things. Maybe not the most unique concept, but the look and feel will be the most stylish

We make finding that unique piece easy, so you come back again and again. Setting rather than following the trends.

Objectives:

To develop a logo that epitomises the personality of the brand

Brand Essence:

A bold, stylish explorer, a unique personality that leads and isn't afraid to try something new

Audience:

Female, style hunters, they crave for something different that they can call their own

Requirements:

1. To create a distinct logo that can incorporate the webname and a visual mascot/mnemonic of your suggestion
* The ambition is that such a mascot over time would become identifiable/short-hand for the brand.

2. To demonstrate how this can be adapted across time:
* Aware that we have a limited budget, but within your means a demonstration of how this could adapted from B&W to varied colour palettes, or to take advantage of different design trends.
* Again if you feel it can be achieved show how slight changes can be made to keep it interested, ie; if we were sending out an email with it on the header, would love to see slight sublte changes from day to day. Given this, an assets sheet would be ideal
* As a long term vision we would want to logo to maintain it's core personality/be recognisable, but to be able to adapt to different forms dependant on media use, ie; slight alterations in e-mail use, on different web pages, etc;


Final logo to be supplied as the following:
- Logo only
- Assets Sheet
- Header format for use on letterhead/mail outs
- Hi res and low res format

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