Identifying our key features, compare to competition, list most needed new features to be competitive. Small amount of copywriting.

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Experience Level: Expert

I have 5 years experience in developing and hosting ecommerce sites. I have used that knowledge to design a new ecommerce platform which is now almost ready to be used on a few live sites.

I am planning to set up a company to host this system for members of the public (all the sites are in-house at the moment) and I need to prepare a list of the features which will be used to create website copy (not part of this job).

There are a few main problems that I have identified with ecommerce sites over the years which I think my system overcomes.

1. They are normally difficult to modify to your particular needs. Modifications can often break after upgrading.
2. Sites which offer everything are too complicated for the small sites, simple systems do not scale when the business grows.
3. They are hard to translate into other languages.

I developed a system which is very simple but has a plugin system which can add features as a business requires them. The system is unique in the industry and it means that the configuration and administration of the system much easier than other systems.

Overview of work required

I need all of the features identifying and grouping into relavent groups. Then identify 3-5 of those groups which are headline features and write a sentence or two on each.

Identify 10 competitors and find their unique feautres and selling points, identify areas where my system is lacking.

Compare pricing of the competition in a report for me.

I can provide administration log in once a freelancer is chosen. Most of the features are only visible there.

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