Home Page and Product Detail Page Design Visual

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Description

Experience Level: Expert
To produce design visuals, including a Home Page and Product Detail Page.

Primarily selling a range of baby and toddler clothes and associated merchandise. The theme of the clothes is based around
educating children about the values of home grown vegetables, and hope to release a range of other products to support this.

Design Brief
The website must be:
ï‚· Clean
ï‚· Contemporary
ï‚· Fun
ï‚· Educational
ï‚· Convey a sense that these are quality products
ï‚· Appeal to a variety of visitors
ï‚· Accessible
The following have been highlighted as good examples of existing websites liked:
ï‚· http://www.earle-ludlow.co.uk/
ï‚· http://www.johnlewis.com/
Layout, Branding and Colour
The logo has already been created and the design will need to extend this style and branding. A
green shade has already been chosen and should be used throughout the design. The green
reference is R:143 G:200 B:104. This shade and white are the primary colour to use ensuring that
the focus is mainly on the product imagery.
Wireframes (basic design and layout) have been created based around the ecommerce system that
we will be building and these should be used to dictate the layout of the pages.
This design job will be a matter of “fleshing out” the layouts provided by the clients.
The header (including drop down menu) and footer will remain consistent across the website
The main content font should be “Trebuchet MS”. This is a standard web font.
The client would like to see 2 versions of the “background”. One with a solid, very pale green
background and one with very pale spots covering the background.
All current artwork will be provided prior to work commencing.
Page Size
The site should be designed so that the main content fits within a 960 pixel bounding box.
Background detail and graphical elements (e.g. content drop shadows) can fall outside this limit.

File formats
Design visuals should be provided as jpegs and delivered by email.
Final artwork should be provided in a layered image format (Photoshop or Illustrator being
preferred). Depending on file size these can either be emailed or made available to download via
the internet.
Requirements
We require a Home Page design visual initially which we will get signed off by the client before
producing a Products Details page.
Budget
Our budget is approximately £300.

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